AI FLUENCY PROGRAMMES

Practical AI capability, by profession

Every programme follows the SCAN framework — Scan the landscape, Craft the prompt, Assess the output, Navigate the workflow — and is delivered hands-on by industry practitioners, with Singapore context throughout.

Three tiers, one journey

Tier 1 — AI Bootcamp (2 days · 16 hours)

Structured first exposure that turns curiosity into working fluency. An accelerated 1-day variant is available for teams who are already active AI users.

Tier 2 — Practitioner Certificate (5 days · 40 hours)

Role-based depth with practical assessment against a competency rubric — the core professional credential in each track.

Tier 3 — Career Transition Programme (120 hours · practicum)

Full transition depth with a workplace practicum, designed for SkillsFuture pathways. Ask us about current funding eligibility.

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Choose your track

HR AI Fluency

For CHROs, HRBPs and HR teams

Starts with our AI Fluency Diagnostic — a 90-minute, 4-station assessment across 8 HR AI competencies. It shows you exactly where your team stands before you spend a single training hour, and gives your board a clear answer on shadow-AI risk and governance.

AI Fluency Diagnostic: 4 stations, 8 competencies, evidence-based team report
Talent acquisition: JD drafting, screening support, candidate communication
Compensation benchmarking with AI — anchored to authoritative Singapore data
Shadow-AI risk, governance and responsible-use guardrails
Difficult conversations, policy drafting and HR analytics workflows

Digital Marketing AI Fluency

For marketers and marketing teams

AI across the full marketing workflow — strategy, content, campaigns and analytics — grounded in Singapore’s regulatory context, including PDPA and local advertising standards.

AI-assisted campaign planning and audience research
Content generation with brand voice control and quality assessment
Marketing analytics: from dashboards to AI-assisted insight
Responsible use: PDPA, advertising standards and disclosure norms

Sell Smarter, Close Faster

For SME owners and sales teams

A 2-day, 16-hour programme built on a “Bring Your Own Business” methodology: you work on your actual prospects, pipeline and proposals, and leave with AI embedded in your live sales motion. Available as public cohorts or in-house corporate runs.

Prospect research and personalised outreach at scale
AI-assisted proposals, quotes and follow-up sequences
Objection handling and negotiation preparation
A working AI sales toolkit configured for your business by day two

Digital skills foundations

YP Academy’s roots are in practitioner-led digital marketing and e-commerce training — over 300 professionals came through our SGUS Digital Marketing and eCommerce Specialist course alone. Those foundation courses remain available.

Browse Digital Skills Courses

Not sure where to start?

Ask about the AI Fluency Diagnostic — see where your team stands before committing to training.

AI Fluency Programmes