Introduction to Shopee and Lazada Workshop
Duration: 4 days. Join our 4 day comprehensive workshop and gain knowledge on how to navigate and utilise Shopee and Lazada, two of Southeast Asia’s biggest marketplaces, from end to end.
Workshop outline
Day 1: Shopee — Rules, Listing & Fulfilment
- A quick look at Shopee’s rules and regulations
- Listing best practices
- Learn how the logistics process works; returns and refunds
- Learn about Mass Uploader
Day 2: Shopee — Marketing & Engagement
- Shopee marketing tools such as Discounts, Vouchers, Follow Prize, Bundle Deals and Ads
- Promotional campaigns (Vouchers and Ad Sets)
- Shopee engagement tools such as Feed, Live, and Chat
- How to create content on Shopee’s feed
Day 3: Lazada — Introduction & Fulfilment
- The differences between Shopee and Lazada
- Using Store Decorator to decorate various pages and banners
- Lazada/Shopee’s Malls
- Lazada’s fulfilment system and logistics channels
Day 4: Lazada — Marketing Tools, Campaigns & SEO
- Lazada-exclusive Share Vouchers, free shipping promos, advertisements and bundle deals
- Campaigns
- Lazada SEO and ranking strategies — how to best rank in Lazada and boost your initial store sales
This course is great for
- Business / Brand Owners who would like to bring their business online
- Potential Business Owners who want to start selling on high-traffic platforms
- Digital Marketers interested to learn more about different platforms
- Marketing Practitioners
- Product Managers