Digital Marketing (All-in-One)
Duration: 16 hours. Gain real world insights when you learn the fundamentals of digital marketing with us. Each chapter is also offered as an individual course.
Course outline
- Chapter 1: Google Ads — Acquire skills in keyword research, keyword match types, and learn how to structure your Google Ads and improve your ad rank. Also offered as an individual course.
- Chapter 2: Facebook and Instagram Ads — Learn how to develop and launch effective Ads for the right Audience. Also offered as an individual course.
- Chapter 3: Search Engine Optimisation — Learn how Google and SEO works and acquire skills in keyword research. Also offered as an individual course.
- Chapter 4: Email and Content Marketing — Learn to create successful content marketing campaigns and use them to complement your other digital marketing channels. Also offered as an individual course.
- Chapter 5: Social Media Marketing — Learn how to create customer loyalty and build successful social media marketing plans. Also offered as an individual course.
- Chapter 6: Digital Marketing Analytics — Acquire knowledge on utilising Google Analytics to ensure that you receive a good return on your marketing dollars. Also offered as an individual course.
This course is currently undergoing revamp. Sign up to be notified once the course is launched.