Digital Marketing Analytics
Duration: 16 hours. Grasp the basic concepts of Google Analytics and learn various tips and tricks to boost the performance of your Ads and Website.
Course outline
- Chapter 1: An Introduction to the Basics (45 min) — Learn why Analytics is important in your marketing efforts.
- Chapter 2: Data Driven Decision Making (2 hr 30 min) — Learn common advertising metrics such as Click Through Rate (CTR), Cost Per Lead (CPL) and Return on Ad Spend (ROAS) and what makes a good metric. Learn to improve your metric with assumptions and testing.
- Chapter 3: Google Analytics (1 hr 30 min) — Learn the various types of data that can be derived via Google Analytics. Grasp the concepts behind how Google Analytics works.
- Chapter 4: Understand your Audience (30 min) — Learn to build Audience Reports with different segmentations and identify different characteristics of each segment.
- Chapter 5: Analysing Acquisition Channels (1 hr 30 min) — Gain understanding on Acquisition Reports and learn to assess traffic sources by quality.
- Chapter 6: Google Ads Reports (1 hr 30 min) — Learn how to link your Google Ads account to your Google Analytics account. Acquire skills to identify which Google Ad campaigns bring the highest Return on Ad Spend.
- Chapter 7: Conversion Report (1 hr 30 min) — Understand Conversions and why the type of Goals you set is important. Learn how to create different types of Goals for different needs.
- Chapter 8: Account Structure (1 hr 30 min) — Master the Account Structure in Google Analytics and learn how to place Filters to ensure that your data is of high quality.
- Chapter 9: Custom Dashboards (1 hr 30 min) — Learn how to build custom dashboards with different metrics to track performance.
- Chapter 10: Data Visualisation (1 hr 30 min) — Learn to use Google Data Studio to build custom dashboards.
This course is currently undergoing revamp. Sign up to be notified once the course is launched.