Search Engine Optimisation (SEO)
Duration: 16 hours. Learn how Google and SEO works and acquire skills in keyword and topic research. Learn how to create content for the right type of users and enhance your Google presence.
Course outline
- Chapter 1: An Introduction to the Basics (45 min) — Learn how Google and SEO works. Learn about Google bots crawling, indexing and how to rank.
- Chapter 2: Keyword Research (2 hr 30 min) — Learn about search intent, volume, keyword difficulty, competitive research, and how to generate topic and keyword ideas.
- Chapter 3: Content Creation (1 hr 30 min) — Learn how to write good data driven content by understanding content types, Google search results, and creating the right content type for the right user.
- Chapter 4: Optimise Webpages for Google (30 min) — Learn about on page SEO and improve your Click Through Rate (CTR).
- Chapter 5: Backlinks (1 hr 30 min) — Learn about backlinks and why the quality of backlinks is important.
- Chapter 6: Enhancing Google Presence (1 hr 30 min) — Learn tips on how to use SEO for local businesses.
This course is currently undergoing revamp. Sign up to be notified once the course is launched.